The Launch of Roy Morgan’s Latest Media Planning Tools

Be Among the First to Experience Roy Morgan’s Latest Media Planning Tools

As media planning becomes increasingly performance-driven, a deep understanding of audiences - their preferences and behaviours - is essential. Access to a range of quality-of-audience metrics empowers data-led media investment decisions, leading to more effective outcomes.

Join us as we launch our latest media metrics and new Media Allocation Engine - an easy-to-use tool that helps allocate your budget across media channels for maximum impact.

What to Expect:

• Latest Media Trends: Insights into changing audience behaviours and media performance.
• Data-led Decision Making: Leveraging actual audience metrics to optimise media budget allocation.
• Challenging the Status Quo: Exploring media channels that might not typically be considered, encouraging innovative planning approaches.

Roy Morgan has collaborated with media agencies and owners to redefine what qualifies as a media channel, and developed new metrics to enhance media evaluation:

• Addressable Reach: Adjusting traditional reach figures to reflect only ad-carrying portions of each channel.
• Audience Loyalty: Measuring frequency and intensity of audience engagement with each channel.
• Engagement: Assessing audience attentiveness and interaction levels, including advertising impact.

Date & Time: Tuesday, July 1, 2025, 4.00pm for a 4.15pm start.

Location: Roy Morgan, Tonic House, 386 Flinders Lane, Melbourne Vic 3000.

RSVP by Thursday, June 26, 2025

After the launch, join us for drinks and live demonstrations.

Bookings are essential. We hope to see you there.