Great marketing isn’t just about the words you use. You also need to know how to send the right signals.
If you're a non-marketer having to make decisions about messaging, branding, and marketing strategy because 'somebody-had-to-do-it,' you're an Accidental Marketer and this event is designed for you.
Learn how to use brand signalling to make your communications more effective – and help you shape how your audience remembers and relates to your business.
In this fun, interactive session, you'll mix with others in business and build strategic marketing and behavioural science know-how so you can keep doing your own marketing... only better.
What You’ll Get
- A practical insight into how brand signals work in the brain (perception and recall)
- Prompts to help you think about what your brand is (and should be)saying
- Ideas, examples, and a chance to ask questions
- Connection with other non-marketers in the room
- A few lightbulb moments and tips to improve your marketing approach
- Small group experience – max 12
Meet your expert host
Hi, I’m Tania Cavaiuolo – a Certified Practising Marketer with 20+ years’ experience giving leaders fresh perspectives to unlock their business potential. I founded See Marketing & Communications in 2016 and spend most of my time helping SMEs in health, agriculture, education, professional services and more to achieve their vision through strategic marketing advice, market and focus-group research, and hands-on support to set up or step up their marketing function.
In 2023, a 3am idea became The Accidental Marketer Australia, my passion project to help non-marketers learn to do their own marketing better. My sessions bridge the knowledge gap between high-level marketing taught at university and the 'how to...' courses for tools that don't teach strategy. I’m an experienced group facilitator and discussion moderator known for making learning about marketing practical, interesting, and fun.
Tania's sessions have been rated 4.8/5 by hundreds of business leaders
"Tania helps people learn marketing without feeling overwhelmed. It was a great environment and I picked up lots of 'accidental tips' to use!" - Leath Margrie, The Lending Therapist.
Is this session for you?
This session is designed for non-marketers who take care of the marketing in their business, whether you're just getting started or have runs on the board. Bring your curiosity and willingness to join the conversation. Open to non-marketing business owners or the 'Accidental Marketer' in your business.
More reviews
Small business owners and C-suite leaders in big corporations agree - Tania delivers engaging, practical and fun group sessions that non-marketers love!
"Really, the best marketing talk I've ever been to. So helpful to have a big picture outline, followed up by observations in discussion with the group." - Liz, Small Business Owner
"Tania was EXTREMELY knowledgeable and flexible with knowing what works best for each service/product that we work with." - Melissa, Your Choice Conveyancing